“We can’t escape expectations,
But we can set them…”

Master the key metrics of business success: high returns, operational impact, growth strategy, and execution discipline.

Franchising, real estate, investing—every industry rewards those who think big and act decisively. Damon shares how top performers align purpose with action and stay the course—even through challenges.

The best leaders turn setbacks into strategic advantages. Damon breaks down how failing fast leads to winning bigger.

Leadership is about influence and trust. Damon shares how to build buy-in, create deep connections, and inspire teams to go all in.

it’s about being able to LOCK IN on vision, values, and disciplined execution that drives long-term success. Damon Dunn has built a career proving that high performance is a mindset, not a moment—and he has the results to back it up.

Damon allocated over $200 million, delivering 5X returns for investors. He scaled a franchise empire to 38 locations with $35 million in revenue and developed 31 retail properties across the U.S., attracting major tenants like Walmart and CVS. His leadership extends beyond business—as a Fellow at Stanford’s Hoover Institution, he brings a practical, realworld perspective on economic and market trends that impact industries and leadership.

from the NFL to entrepreneurship, real estate, and investment acumen, Damon is a rare force in business. He’s dominated four industries by embracing focus, resilience, and bold leadership—and he’s here to teach organizations how to do the same.

He passionately drills down the unique components of leadership that he embraced on his way to success and challenges his audiences by asking “how often do you really look beyond the plausible outcomes?” He provides tangible takeaways and explains that accomplishing his many and varied goals came from him making a commitment to always take the next step forward to achieve the impossible. He is a firm believer that you are only as good as your plan, so you must make an unrelenting commitment to excellence—because high performers don’t wait for opportunities; they LOCK IN and create them.